Catching The Fish By Moving To The New Fishing Holes

Retooling Old School Business Success within Today’s New Technologies and Challenges

BEN C. GERWICK, AND THE OLD SCHOOL DUSTED OFF AS TODAY’S NEW INNOVATION IN PILE DRIVING

For those of you who attend the Pile Driving Contractor’s Association’s April 3-5 conference in Saint Louis, I will be speaking on Construction Risks for the Pile Driving Contractor.This article is about the business side of the pile driving company — making it in today’s “faster, better, cheaper, safer” project paradigms. Those paradigms challenge the Contractor to rethink his business. But some old school lessons are right there for the taking, and yes, as Shakespeare wrote in Merchant of Venice, it is about “First, let’s kill all the lawyers”. Or at least put an end to the legalistic, risk adverse way of the last 70 years — no longer a competitive approach to national or construction industry success.

INNOVATORS MAKE IT, AND NO ONE BEATS THE HOUSE 

I worry — I worry like all of us about how our business climate is a shake out — innovators make it, and great companies built on bedrock “do it right every time” principles of hard work and loyalty, if they fail to move with the market, just might be at risk. And the risk? Ironically, their own success suggests they can beat the house by just doing it the same way it’s always worked. No one beats the house.

“The house” of course, is the long term direction of the economy. In particular, the re-focus in construction to hybrid public-private and creating financing, to design build and alternative foundation technologies, to emissions controls graveyarding the old cranes, emerging labor outsourcing, and succession planning that invites companies to follow “movement” with the economy to focus on “user groups” and their needs.